Verdure Vision Limited, publisher of AgroNigeria Magazine, is set to launch its television programme – Agro On TV.
According to the Chief Executive/Editor-in-Chief of AgroNigeria, Richard-Mark Mbaram, Agro On TV will be campaigning for increased provision of water, energy and road linkage for agricultural use, especially for smallholder farmers.
If these were achieved, he said, there would be higher returns on agricultural investment, and an attendant positive ripple effect on the Nigerian economy will be felt within a few months.
He said Agro On TV would feature four segments: “The Pulse”; which chronicles news in the agricultural sector, “Talk Time”; which hosts stakeholders in the agric sector to discuss issues in the sector; “Street Vibes”, which highlights the experiences, opinions and expectations of people on issues relating to agriculture and “Agro Style”; which features entertainment gist in agriculture.
Of importance is Agro Style, a media strategy deployed to appeal to the younger generation and sustain their attention in agro-practice.
He said attempts had been made in the past to involve the youth in agriculture, but to no avail, hence the introduction of the entertainment segment, which will draw the attention of youths to the sector.
Mbaram added: “Agro On TV is fully funded by internal resources. It is our contribution to Nigeria; to let everybody know that the time to act on full participation in agriculture is now. The younger generation and the employers of labour should see agriculture as a necessity. Agriculture is a must. If practiced right, it would solve the social and economic problems facing the country.”
Source: The Nation
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